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Choosing a Program Compensation Plans Market Research

 

"Nothing remains static in Internet Marketing, new ideas and concepts are being created daily!"  

 

Choosing the Right Associate Program - AKA - Affiliate, Reseller, Partner, Commission, Pay-per-sale, Pay-per-click, Click-through Programs.   When choosing a program to join there are a number of critical factors you should take into consideration:   The reputation, experience in the industry, stability and financial standing of the Company, and the length of time in operation   The quality of the product or service, is it consumable? is there a demand for the product on a consistent basis - or is it a one-off?   Is there a minimum "payout" balance before you are paid e.g. $20.00, $100.00 etc.   Is the Company innovative and continually exploring new opportunities for them AND for you?   Are there multiple products? will each generate income for you? or will you end up promoting their flagship products and business for no personal financial gain   Does the Company support the philosophy that even part-timers should be able  to make reasonable money, or is the pay plan weighted towards the minority of "super" network builders who may merely be "recruiters"   The Structure of the Compensation Plan, - there are many, and I mean, many different compensation plans, be extremely cautious, particularly if they are difficult to understand  (go through the compensation plan methodically at least three times)   Is the compensation plan confusing or is it straight forward and easy to follow   (you can make anything look good if you want to -  beware of  "rubbery figures")   Scrutinize  the Terms and Conditions and understand them thoroughly, are they fair and equitable for both parties?   Can the Company supply real-time statistics and information i.e. real-time tracking and performance analysis    Do they have an easy-to-use and understand reporting interface you access by simply using your browser.   Does the Company provide you with up-line support, on-going training, free marketing tools etc.?   Does the Company promise a pre-built down-line for you, and is it factual   Are their "projected" potential income statistics realistic or "pie in the sky"   How often will you be paid -  weekly, fortnightly, monthly, 45 days? - if you are running on a tight budget, cash flow will be an issue - consider this carefully   Does the program also offer residual income - i.e. "ongoing income generated by products, goods or services delivered to end consumers"   Service - if you have a problem, do they respond within a reasonable period of time   Are there "group volume" or enrollment number requirements to qualify for payment   Does the Company compete directly with its distributors   Do they pay their distributors, affiliates, members or associates on time   The quality of the Affiliate site offered - it must be able to turn visitors into sales   Is the program a short or long term proposition; i.e. can you generate income almost immediately or does the program rely on long-term growth or specific enrollment numbers to start generating your desired income   Is it a Global Company: - A Global Income is a Secure Income. As the world becomes more global, the economy of one nation can affect the financial situation of all other countries. By having your income come from many countries -- no matter where you live, you will have a steady and secure income.        Above all  -  choose with your head and not your heart! Be totally objective about any program, opportunity etc that you are contemplating Because of the complexity of explaining compensation plans in detail, I have included several recommended links below to allow for a detailed study of compensation plans.   MLM equals Timescape- Compensation Plan Advice The "Network Marketing News"  Newsletter offer a good review of the Unilevel and Matrix compensation plans   Timescape's experience during the last twelve months is that the percentages of start-ups are as follows: 33% Unilevel 23% Step Binary 17% Matrix 12% Coded 7% Traditional Binary 3% Australian 2-up 2% Other 2% Hybrid 1% Stairstep breakaway According to MarketWave: Type of compensation Plan in Current Use 67% of all compensation plans currently being used are break-aways 10% are matrix or binary programs 21% are unilevel or Australian 2 Ups 2% are indistinguishable, hybrid plans. (http://www2.networkmarketing.com/networkmarketing/Marketwave/MLMStats.html)   If you have any doubts or reservations about going ahead in any program, seek advice from an experienced on-line marketer or from one of the on-line organizations which offer information and impartial advice on online marketing opportunities.   WorldWideScam.com - Click HERE Listings of opportunities under investigation, that have been exposed as scams, and information to stop you from getting scammed. How to Avoid Scams and Real Business that don't work - Click Here  A Free report on how to expose scams, and make informed decisions on "legal" businesses to see if they are right for you. Very detailed article. READ EVERY POSSIBLE THING YOU CAN ABOUT INTERNET MARKETING... EVERYTHING!   I know that if you spent 30 minutes each day learning about marketing on the Internet, after one year, you would know more than 99.999% of people who log on every day.   Tom Wood Founder and CEO TheDuplicator.com Conduct your own Market Research to give you a "feel" for what's around. Evaluate numerous programs based on your criteria for selection, (use the above as a guide). Go through the selection process, short list a few and evaluate the program/s again. Then make a final decision. Selecting the right program initially is going to save you a lot of  time and perhaps money in the long run.   If you are just starting out in Internet Marketing I suggest you don't select a high-cost entry program as these are usually sought out and worked by experienced marketers through paid and more targeted advertising. Remember, you're just starting out and even though the compensation plan payouts in real dollars may be very generous, a high-cost entry program generally doesn't suit the majority or average marketer.    High-return programs are attractive but the negative for the newcomer is that they are costly to join. They will however, give you a better return for your efforts. Whereas free entry or low cost programs are affordable, they are reliant on generating significant volume in sales or sign-ups to provide a reasonable income.   If one program may not be enough to generate your desired income you may need to gradually work into several. Once you are comfortable with the way your core business is progressing look at other similar, related opportunities to build off your core business "hub". It can be surprising how much additional income can be generated with very little additional time and effort, because you will have routines, processes, automated tools and systems in place by then.   Most importantly; establish a solid "core" business. Initially concentrate on a single income source which you may tackle by either of two strategies: commit the next 30 days to eat, sleep and breathe your business. Focus on sales growth and recruitment to get a "quick start", or allocate your time on a consistent basis to working your business and watch it grow at a steady rate.   Either way, be prepared to work your butt off at first. It won't be "all beer and skittles"   Next, qualify your customers and target your traffic. After you have done your research and compiled your stats, and information, start advertising your site geared toward these prospects. People that need and want your product and services. Use the directories, search engines, ezines, newsletters, banners, classified ads and partnerships wisely to reach your target audience.