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To be truly successful in Internet
Marketing, your product must solve a problem for most people, at the
time they are thinking about it, and do
it easily and quickly!"
The
Right Product:
Before you
commit yourself to any Internet income-generating opportunity you must
believe you will have a product that most people from all walks of life want. Can your product fulfill their needs and desires?
For example: job
security is fast becoming a dinosaur, downsizing is the buzzword of the
corporate world of today, job loss and retrenchment is common, look
around you, how many of your associates, friends and family have
suffered the same? Recent statistics show that the average working male
will probably endure 3 retrenchments during his working life. The
critical cut-off age for most employers is 45?
Who doesn't want money, financial security
and a higher income? We live in a high-tech demanding, unforgiving
society. The breakthroughs in modern day communication have led to
dramatic changes in lifestyles. We know what's happening on the other
side of the world on tonight's news! We are bombarded by advertising
campaigns which tell us what we should eat and drink, sleep on, the car we
should drive, the house we should buy, the neighborhood we should live in. Society is dictating more and more what we believe we need or should have! And
guess what! it all takes money.
Your product should be the means to satisfy the
needs and wants of virtually every person on this planet. But, also
remember you may not simply be offering a product, you may be providing
a life-time opportunity, freedom and better lifestyle.
If you approach anyone and ask the following questions:
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are you interested in making money on the Internet? |
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are you interested in improving your lifestyle and having the things that
you and your family deserve? |
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Are you tired of working for 9 hours a day and being paid for 8? |
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Is your job secure? where will you be in 1 year or 5 years time? |
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are you interested in having your own self-paced, on-line business where YOU are
rewarded for your effort and commitment? |
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do you want self-perpetuating
true residual
income for life? |
What sort of response do you think you'll get?
We all have a burning desire to improve our current situation and
to fulfill our dreams, whatever they may be - a comfortable or exciting lifestyle,
self-fulfillment, realistic income, freedom, no boss...... Yes, it's a cold,
hard fact that around 95% of Internet marketers do not succeed as
planned, however, the reason many fail is that they become disillusioned
at the lack of immediate growth or return for their efforts.
Internet marketing is long-term, don't believe that you will succeed
overnight as some suggest or promise. This is a complete fallacy! Give yourself
adequate time to plan and develop your business, don't rush it and patience and persistence will reward you in the end.
If you believe in yourself and your product, you'll virtually be guaranteed success.
Unfortunately
a major proportion of the many marketers who "drop-out" are
generally one step away from realizing some initial success, they just
don't see it at the time!
Questions?
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online marketing easy,
can I really do it? - many people from all walks of life
are becoming part of the e-business revolution without previous
experience or know-how. It's not rocket science. Initially it may not seem "easy",
but certainly "do-able". Never be too embarrassed to put
up your hand for help!
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Will I enjoy doing it?
if you welcome the challenge of exploring the boundless resources of
the internet and interacting with others either on the net or in
one-on-one relationships, yes, you'll enjoy yourself while you
build your business.
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Will I really make money
doing this? people from many diverse backgrounds are
generating substantial incomes from network marketing, particularly
from Internet marketing.
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Will they help me
promote my business? any business venture worth joining
will offer professional training
tools and resources online to help promote and build your business.
Expect to receive additional training and support from your mentor
also.
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| Is now the right time to
get involved? now is the time with
100,000+? new users on the
net daily, coupled with the phenomenal growth of online commerce. NOW
is definitely the right time. The Internet is STILL in it's
infancy. Current predictions are that the Internet will not reach
saturation point for the next five years.
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The
Internet is not a static market-place, it is continually going through
an evolutionary process, yet it is still in it's adolescence!
Affiliate
Programs: Affiliate,
Associate, Referrer, Reseller, Partner programs are not all the same
and their structure will vary between Companies. There are several basic types of
revenue-sharing programs, however, because of the phenomenal
success enjoyed by many organizations, new and
innovative variations to the basic concepts are continually being created.
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The Simple Referral Affiliate
System: you are paid for every visitor that
you refer to the program through an Affiliate Link. Probably the easiest
and most lucrative form of affiliation program, but the downside is
that the referral fee paid is generally small. |
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The Commission Affiliate Program:
You are paid a pre-determined fee (either fixed or a percentage) for
each purchase made by a visitor who becomes a customer
referred via your affiliate link. Success rates will vary as you are
only paid for the purchasing customers, not solely on referrals and
this depends on the conversation rate that is achieved. For example:
you may refer 100 visitors to find that only 10 have made a purchase
(10%). Conversation rates can be useful as your own bench-mark, or
compared to Industry standards, - if you analyze the results of a
particular ad or placement (possible if you are using
ad-tracking) and see that 100 visitors signed up for your free
offer or affiliation but only 5 joined as paying members or
purchasing customers, your conversion rate is 5%. If the ad had been
placed in a more targeted circulation, could the results have been a
lot better, for example? |
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The Sign-Up Affiliate Program:
This segment of the Affiliate Program market is growing rapidly and
significantly for several reason: you are paid a fixed amount,
generally more than the Simple Referral System, for referrals that
sign-up for their service, product or newsletter. |
| Reseller
Programs: where you are directly re-selling a
product or service and paid a commission or compensation on your
sales to customers. |
| Affiliate
Clubs or networks: An Affiliate Network is a
group of people who are networked together using Internet
technologies to leverage the size of the network in order to benefit
the individual. |
Through Affiliate Marketing, merchants can place their advertising banners and links on content sites worldwide and only pay a commission when those links generate a sale or qualified lead. Affiliated content sites can easily convert their online content into e-commerce by populating it with these revenue-generating links.
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Quickly join and set up a program with a Web-based application |
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Work with an experienced and professional customer service team |
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Partner with hundreds of thousands of Web sites worldwide |
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Manage all of these marketing relationships seamlessly online |
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Receive payments in your currency in a monthly check or bank credit |
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Rely on a trusted third-party tracking and reporting system |
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Access advanced ASP technology with one password and i.d. |
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Find answers to all of your affiliate marketing questions online |
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Focus on your core business while the tools are provided to manage your affiliate program |
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Start making your online profits immediately |
Create Buying
Opportunities on Your Web site
When you sign up with a program, you can turn your content or
entertainment Web site into a revenue generator in just a few minutes.
All you need is a Web site and a free affiliate account. You can promote the name brand products and services of
several merchants through banner ads, text links, and product links they provide
and receive a consolidated commissions check each month.
Get Paid for
Every Click, Lead and Sale
With an affiliate program, you have a trusted third-party provider
tracking and reporting each transaction from every link on your site and
for each merchant you choose to partner with. You receive a monthly
paycheck that consolidates all of your earnings in your own currency.
Check your balance and your payment status from home or work, any time
of day, through your Web-based account. With these online tools,
anyone can succeed with affiliate marketing.
Optimize Your
Ad space
Promote merchant affiliations using banners, text links,
and products online. Ad tracking software gives you
the capability to test and adjust your merchant banners and links to
promote the highest performing links and make the most money possible
from your site.
Work with
Merchants
With a host of merchants to select from, you can easily find ads and
products to fit the content of your Web site. Top-quality e-commerce sites have
made their entire product
catalog available for placement on your Web site, and are offering top
commissions on clicks, leads, and sales of their products and services.
Earn a Residual
Income
You can recruit new affiliates, merchants or advertisers to the network
and receive residual commissions. This means that you receive a
percentage of every commission your referral earns. Earn income for
every click-through on an affiliate link, $'s for each new referral that
generates a transaction, and a % of the commissions your referral earns
for as long as they are a member.
Choose
new affiliations that will blend and relate to your existing
business if you have one.
Would you
sign up for a pet suppliers affiliation program if you are
promoting computers for example? You will have to advertise in
totally new categories (pet lovers, owners, breeders, boarding
kennels etc.) and perhaps make changes to your Web site.
Will the exercise be worth it? Will your visitors go to a
link on your site for Pet Supplies if your focus, web page
and content is promoting computers? (your computer buff visitor
will probably have a virtual pet instead.)
Affiliate
program banners are generally located at the top of your affiliate page,
however, you may intend to have several affiliations on your own
web pages - do you really want to
have banners and links in key positions detracting from your
site's overall appearance or theme? If possible, place them in carefully selected
areas of your page that have relevance or are a lead-in to the affiliate link or banner
offer.
If your affiliate link or
banner is placed at the top of a page, your visitor may click on
the link and be lost to you right from the word go. You would surely
prefer
to have your visitor leave your site via a strategically placed
link or banner after viewing and perhaps responding to your offer. Don't
have your visitor guessing as to "where do I go next?" Keep
your navigation simple and easy to follow.
Affiliate
banners provided by most organizations (usually HTML
script) are cut and pasted by you on to your page directly
or via a text
editor, or they may be hosted on the Affiliate server. You generally set the rules as to where they should go. The same basic
principals also apply to advertising you want to run on your web.
Caution;
If you plaster links and banners all over your site will your visitors
perceive that your page is nothing but an advertising bill-board. Will they conclude that your product is pretty mediocre and
performing poorly for you, perhaps to the extent that you have to
subsidize your core business with advertising income?
Pages
that appear too "busy" are also confusing and unattractive,
the end result is that your content and message become lost -
along with your prospect or customer. An alternative, if you
are planning to have numerous banners and links in your Web - have a
page/s dedicated to them (free links pages are available too, they are independently
hosted and visitors click a link or button to go to your links page). This will keep your Web theme intact, your
pages clutter-free and enable easier navigation by your visitors.
Never,
overload your home page with advertising banners
and links.
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