Of
course the obvious answer is your downline......stats show that, whatever
the business - it is far more cost-effective to target your existing
customers for additional sales etc. than to reach new ones. You already have
the structure in place to reach your existing "customers"
(your downline) quickly and effectively.
Do
you believe that
people whom you have personally recruited deserve all the support and
guidance that you can give? You betcha! If you don't support them, you
won't have a downline or business for long, and the few that may stay are not
going to bust a gut for you - they will wax and wane, blame the business,
the product, the price, the world and inevitably you if they aren't successful! Then
they'll eventually drop out. Remember that you're running a BUSINESS!
Everyone
you deal with is a customer.
When you worked a
regular job did you ever need and have to ask for support, training and encouragement? When you didn't get it, how did you react? Did you tell the boss
to take his job and shove it?
I
suggest the first thing to
do when you have a new recruit is to email them, thank them for joining
your group, and offer them your assistance when and if required. Give them your
primary email address and respond to any of their queries promptly. Follow-up on a
regular basis to let them know about the latest developments, success
stories and techniques used by other members to grow their business and
so on.
Always
communicate on the same level as your reader - remember your downline or
prospects will consist of people from all walks of life and varied
backgrounds - don't talk over people's heads. By the same token, don't
oversimplify if you are interrelating with someone who you know has
advanced skills and knowledge in a particular fields/s.
Flat-lining:
When you see a lack of activity from a team member, find out the reasons
why, use your motivational skills to re-charge their batteries, get them
fired up and rearing to go again! Marketers aren't born they are created
and nurtured. Use "mirroring", show them how to become a
"mirror" image of some of the more successful marketers in
your team.
The
old 80/20 formula: 80% of your business will be generated by 20% of your
team, the other 20% will come from the remaining 80%. Of your total team
members you will probably find a particularly switched-on group (around 5%) that
will be consistently exceptional performers - no
need to hold their hands - they're ten feet tall and bullet-proof.
Successful
people don't identify with the word "can't" it's not in their
vocabulary!
Where
is your mentoring time and effort going to be spent, with your
"active" members, or with "non-active"
participants? Do you give your "Gung Ho" people more
time and attention or concentrate on the strugglers? Difficult question! Perhaps
this is where you can determine if members have signed up to truly
"work" the business or perhaps joined just to take advantage
of the free offers associated with the program.
Give them all equal
attention, get some feedback and then determine which ones are fair
dinkum and dedicated and worth persevering with, and which ones are just along for a free ride. Then
concentrate on your recruiting drive and new and "active" team members.
Let's
face it, it's no good flogging a dead horse!
Caring and
sharing works! Always keep your messages personal, informative and
inspiring and you've got
your team for life!
Marketers
are not born, they are created
