|
[ Home ] [ Marketing 9 ]
Getting Started
Marketing
Income $$$
banners1
15000 Hits a Day
Add your Link
Ad Power Pak
FFA submitter
AdTracker
Classifieds 1
FFA Ads 1
FFA Submitters
Autoresponders
Link Xchange
Clipart
Computer Tips
E-books
E-mail
E-zine links
Hit Counters
Edit & Scripts
List Builders
Mailing Lists
Meta-tags
Search Engines
Software
Traffic Builders
Fone & Chat
Websites
Guest Articles
Quotes
common terms
| |
Click on the titles below to go to a specific
topic
|
Search
Engines:-
FACT - More than 85% of Web surfers use
search engines to find what they are looking for on the Web! Another
fact is that many web surfers only use search engines to find a specific
site for its links, they then follow the links from one site to another.
Understanding how search
engines work: There are two basic kinds of search "engines":
Search
engines
regularly search the web and index everything they find,
creating a comprehensive listing of sites. " Spiders",
" robots " or "
crawlers " are computer software programs that conduct this task
and automatically and constantly browse the Web searching for pages to
index.
Search
directories
organize information about submitted sites into
hierarchical listings or directories. Listings are manually edited by
editors who qualify and categorize each site before they are listed in
a directory. Both types of search engines maintain their listings in a
proprietary database and when the search engine is used it looks in
its database (not the Web) to find sites that match the search
query.
 |
Each search engine handles
indexing differently, so where a page may appear high in a particular
engine's listing , it may end up mid-range or low with others. Use Meta
tags - keywords that relate to your site when listing with search
engines, also list common words that frequently appear on, and apply
to your site.
|
|
Ensure that your page
titles are relevant to your business wherever possible, not all search
engines look at titles, but some do. Make your page title a heading
with a brief description of the business, e.g. " Six Figure
Income - your business opportunity. "Six Figure Income" will
probably not appear on a search for a business opportunity but
"business
opportunity " will.
|
|
Use good relevant keywords
and content in your pages as some search engines rank pages filled
with relevant keywords higher than pages not showing keywords or content related to the page
.There are many software programs available on the web to analyze your
search engine submission content and to give you a rating as to its
relevance and performance before being submitted.
|
How can your site rank higher in search engine
placement ?
| include
all the important Metatags key words on all pages, however, don't
bastardize your carefully written content for the sake of including
metatag key words ten times per page, or more! Check the number of
times that these keywords, including keywords from your heading,
appear on all your pages, a minimum of three times on a page is good
and no more than 7! |
|
description
and title tags should be included as a minimum, focusing on specific
pages. |
|
If
you have pages that detract from the overall theme of your site, use a
robot exclusion tag <META NAME="robots"
content="noindex,nofollow"> within the opening
<HEAD></HEAD>, to exclude search engines from visiting
those pages. |
|
Name
your pages using key words. Instead of 'page2.html' use 'metatags' if
your page is about meta tags. |
|
If
you utilize "Frames" (not recommended initially) in your site, be aware
that many search engines cannot navigate through the framed section of
your site, unless the frames are specifically prepared by an
experienced webmaster. If you are using frames, ensure you include a
detailed description of your business, products and services on your 'noframes'
page. |
|
Make
sure you include a lot of descriptive content as this is the most
important aspect for search engines and also for your visitors. Sites
that are rich in content invariably fare much better than those
with minimal text content. If you carefully design your site from day
one and adhere to the basics it will ensure that your site will get
good page rankings with most of the leading search engines. |
|
Find your competitors from the top search engines and copy their TITLE, META keyword tags, and META description tags to your page. |
|
Add as many links as possible to
the most popular sites. Some search engines use this criteria to rank your site. |
|
Use a different pattern and style of the keywords for each page of your site. |
|
Every single word in your META keyword tag must also appear in your content. |
|
Don't repeat keywords in the META keyword
tag.
This will decrease your ranking listing. |
|
Use your site name
(eg billionet) as your last keyword. |
|
Include your most important keywords in your
title.
Best between 5 and 14 words. |
|
Begin each word in your keywords list with
a capital letter. |
|
Do not place a space after the "," in your keyword strings |
|
Repeat your keywords as many
times as possible in the first few lines of your page. But remember to use structured sentences. |
|
Use HEADER tags <H1> or <H2> and place your important
keywords within these |
tags.
|
Use
title's in your HREF tags that utilize keywords. For example:
<A
HREF="my_link" Title="some
keywords here">More keywords as link text</A>
(This will display the keywords on hover in IE.)
|
|
Put
keywords in your image ALT tags. Search engines obviously can't
read images, but if you have ALT text coded as keywords, they will.
For example: <IMG SRC="my_image" ALT="Some
keywords here" border="0" height="10"
width="120">
|
|
Try
placing keywords in comment tags; these won't display but will be
read by many search engines. For example: <!-- some
keywords here -->
|
|
Try
using variations on words, to gain more exposure. For example, if
you're site is about cars, instead of always using "cars"
as a keyword, try "automobile," "sedan" or
"vehicle" etc.
|
|
Always
use lower case letters for your page's Meta Tags. Search engines
won't respond to keywords that have capital letters (upper case) if a
search is entered in lower case. It does work the other way around,
however, so the best practice is to use all lower case. |
|
When submitting to important search engines, don't use mass
submission but submit manually, that way you're assured that you
have submitted to them all. Submitting
to leading Search engines and directories, however doesn't guarantee that
your site will be accepted for listing. |
|
Multiple
gateway or portal pages
are one
of the best ways to get mass traffic to your website.
Programs are available that allow you to create multiple gateway pages
in a few seconds. What this means is that you can constantly resubmit
your website to the search engines without being accused of spamming
them as they will all have different URLS. This in effect will enhance
your search engine ranking. |
Free
Metatag generators are
also available, they analyze your site's header, content, key words and suggest a list of
metatags. Just cut and paste the meta tags generated into your site
(see free metatags page).
|
|
