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Click on the titles below to go to a specific topic

Viral Marketing

Testimonials

Useful Tactics

Ad Submission

Multiple Gateway or Portal Pages

Traditional Advertising

 

"Why Invent Mediocrity, When You Can Copy Genius?"

 

Viral Marketing-Strategies:  Viral marketing is the marketing strategy of adding give-aways such as a free product or service in order to multiply your marketing quickly over the Internet. The concept behind viral marketing is that you include your ad with the 'freebie" people give away or use. 

High impact viral marketing strategies- allow your visitors to:

reprint your articles on their web site, in their ezine, newsletter or e-books. Include your resource box and the option for article reprints at the bottom of each article.

use any of your freebies as free bonuses for products or services they sell. Include your ad on all the freebies.

use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

sign up for a free web site on your server. Since you are giving away the space, require them to place your banner ad at the top of the site.

add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

provide your free online service to their web site visitors, or ezine subscribers. They could be free email, email consulting, search engine submissions etc.

give away your free software. Just include your business advertisement inside the software program.

give away your free web design graphics, fonts, templates etc. Just include your ad on them or require the person to link directly to your web site.

place an advertisement in your free ebook or ezine, if in exchange, they give away the ebook to their web visitors or ezine subscribers.

give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to duplicate your ad all over the Internet.

Testimonials:  Testimonials are also another powerful tool to include in as many ads and locations as possible. Utilize them in your web site, in your autoresponder messages, advertising etc. Don't make them up, generally testimonials will include the persons name, location  and email contact, so they could possibly be checked, besides, a professional,  ethical marketer does not have to use devious and underhanded tactics to succeed. Remember,  your credibility is at stake.

Always check your advertising before submitting; typos project an unprofessional image to the reader and will probably turn them away. Check that all URL's and email addresses are included and correct. You generally only get one "shot" when a person sees your ad. If you are going to  advertise a business on the web, and you present a less than professional image you're not going to do business!  

I have a good memory and I scan ads in this order: Header,  then the URL, the reason? I am looking for the keywords "free" and "no cost" in the header, and If I see a URL or handle that I know I have seen before,  (domain name) I skip the ad entirely - why waste my time?  When you are using a common domain name related to the affiliate or other programs you are associated with, your URL can be a disadvantage as others have the same domain name, however, you can use the IP address instead e.g. http://206.158.220.50/free/?352936.01  is the equivalent of:        http://.www/sixfigureincome.com/free/?352936.01  check it and see!

One tactic many marketers use is to delete all their ads and resubmit them each week. Using this technique you can generate a steady flow of new leads, provided you are consistent and keep posting each week. Submission periods vary greatly and you should note how often you may re-submit to your advertising  sources:  some may be daily, weekly, monthly or every ten minutes,  it's imperative that you keep a log of them. The most critical aspect of your advertising is consistency, you must submit and re-submit at every opportunity and on a regular basis or your recruiting or sales efforts will lose momentum.

Operating Multiple Businesses: if you expand your income portfolio by operating  multiple on-line businesses, ensure you create relationships between them all in advertising, links, banners, referrals and so on, this will consolidate your advertising and marketing efforts and automatically increase your entire business-group exposure on the web.

Submitting your Ad or Url - When you first advertise and submit your URL to Search Engines or your ad to a submission service, don't expect an instant reaction, ad placement and URL submission takes time. Please realize that some search engines can take days or weeks to review and place your submission (not all - some are relatively quick.) and that's if it's accepted. Ad placement can be instantaneous, overnight,  or within several days depending on the service you use. Ad placements are generally manually checked for relativity and then placed if they are within the service's guidelines. If you submit over the weekend it may take even longer. Patience!

Posting on FFA sites - the amount of time your ad will stay on FFA sites will vary. Your ad will be posted at the top of the list, and as other ads are placed, yours will drop down, until it is ultimately dropped off the bottom of the list. Some FFA sites will advise you when your ad is dropped off the list so then you can re-submit, and the process then starts again!

Remember the story about how do you eat an elephant? - One bite at a time!

Submitting your ad or URL can be a tedious process even when using some auto-submitters, (manual submission by yourself is regarded to be more reliable as you know the ad has been placed) If you aim to maximize on your efforts for advertising exposure:- submit multiple ads using different URL's and email addresses at the same time. By setting up multiple email addresses, autoresponders and web sites - you can then submit your ads using different email addresses and Urls for your bizop/s to each submission service (you can't be accused of spamming and you're already logged in, so make the most of it). Your ad headers and content  should be different for each ad, (use Notepad) readers shouldn't see repetitive ads from you. Let's face it, there are already too many generic cloned ads and headers supplied by numerous Companies.

 

Advertising Categories when submitting your ad/s you will be asked to select a category to advertise in. Obviously you would select a relevant category and/or sub-categories to your business or several if the service gives you that option. Submit to as many categories as possible - remember you need to maximize your exposure whenever and wherever possible.

 

As an example, an excellent free classified site to use is Yahoo Classifieds. You can submit up to 10 classifieds. Simply go to the site, register, then select "Submit Ads". You'll get a list of categories, select "Business Opportunities". You'll be presented with a form to fill in. On this form you have to select a category and a sub-category (called Industry).

Suggested Categories:
Dealers and Distributors
Franchise
Information
Internet & Web
Marketing

Sub-categories:
Advertising

 

Internet & Online Services

 

Marketing

For each category, submit to all the sub-categories listed. You'll understand fully when you go there. You can of course submit to any other categories and sub-categories you feel are relevant. Sometimes you can expand your classification and broaden your submission e.g. you could be providing an income opportunity - so submit to "jobs" also.

A little bit of lateral thinking and imagination goes a long way!

Multiple gateway or portal pages can be very effective in getting mass traffic to your website. Programs are available that allow you to create multiple gateway pages in a few seconds. What this means is that you can constantly resubmit your website to the search engines without being accused of spamming them as they will all have different URLS. This in effect will enhance your search engine ranking.

 

 

Traditional forms of Advertising:   in addition to advertising and marketing on the Internet you may also consider forms of traditional advertising methods. Some of these advertising techniques range from expensive to very low cost, requiring basically only your time and effort:

Print media - reasonably expensive except for one-liners, covers local city, or local areas - (free community  newspapers are very low-cost to advertise in)

 

Television - very expensive but covers a large audience

 

Radio - expensive but covers a large audience

 

Articles of interest in local papers - e.g." Do you know about the explosion in Marketing On the Internet?"

 

Billboards - very expensive 

 

Bulletin Boards - in your local shopping center, workplace etc. include tear-off tags with all your contact details 

 

Business Cards - take every opportunity to distribute your business card to friends, acquaintances and business associates - leave your card on business bulletin boards 

 

Bundling - offer your product free (or another "freebie") to a business to include with their products as add-on value for them

 

Catalogs - expensive unless you just include a small ad in an existing catalog

 

Co-op Advertising - joint advertising and cost-sharing with other businesses

 

Referral Lists - spread the word and get all your contacts to provide referrals to you

 

Coupons - included in newspapers, magazine , on a flyer,  as part of a brochure, in a coupon book - it should be a free offer and set a time limit for redemption

 

Cross-promoting - related products or joint venture advertising, flyers and coupons, value cards showing ..... "compliments of xxxxxxxx businesses"

 

Customer Surveys - once again the cost... your time and effort

 

Demonstrations - to associates of your product and your opportunity

 

Direct mail  - reasonably expensive depending on volume

 

Direct response advertising  - i.e.  recipient of coupon etc. mails back to you if interested

 

Weekly Press Articles - submit a weekly article to the local community Newspaper, make it topical and related to your business, subtly introduce your business as an example and of course add your full contact details at the bottom for interested readers to contact you direct.

 

Form a local weekly discussion group for people interested in online marketing and income-generating opportunities,  present your own of course!

 

Flyers/letter box drops - inexpensive but you'll have to distribute them yourself, or pay  to have them distributed

 

Inserts in print media - reasonable cost involved

 

Letters to the Editor - in community press - no cost

 

Leveraging - ask your customers or associates to introduce you to new business

 

Phone hold messages - use your answering machine to promote a brief message while your caller is on hold or use a more sophisticated answering system

 

Presentations - advertise word-of-mouth, or 'el cheapo" and organize a suitable venue to present your product, service or opportunity - include some light refreshments?

 

Bag Stuffers - arrange with your local supermarket to include your flyer with customer purchases, try and get it free if you are their regular customer, or offer them a service or favor in return - maybe even offer to set up a free website for their business if they will do it on an on-going basis

 

Telemarketing - cost of calls, your time and effort

 

Volunteer -  volunteer for a community service, organization or charity - use the opportunity to expand your list of local contacts. You will surely be asked about what you do for a living and you will then have an opening to build on.

 

Place a decal on your car with your business name, URL, email address and phone number

 

Use the same principles as you would in advertising on the Net -  Impact Header, content, etc.

 

Market your business in the most forceful, aggressive and cost-effective manner possible -  marketing is the key to driving your business! 

 

                                                 

 

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